Nestled on St-Hubert Plaza in the vibrant Rosemont neighborhood, Parade Studios
has transformed a two-story industrial printer building into a dynamic hub for
creativity. The renovated space seamlessly blends professional functionality with a
quirky, colorful design that reflects the energy of its team and clientele.

The building’s façade remains largely unchanged, maintaining the charm of its
commercial roots. However, the rear façade tells a different story: large openings
flood the interior with natural light, particularly on the second floor, where the Parade
team works. The entrance sets the tone with tiled flooring bearing the studio's
name—a modest yet personal touch.

On the ground floor, Parade Studios offers state-of-the-art facilities for artists. Two
professional recording studios and a pair of rentable production rooms cater to the
diverse needs of Montreal’s creative community. This floor embraces a darker
aesthetic, with blacked-out hallways ensuring privacy and focus. Inside the studios,
walls clad in velvet panels enhance acoustics while evoking a retro charm. A mix of
wood elements and mid-century furniture complements the design, creating a cozy,
inspiring atmosphere. Thoughtfully integrated lighting options add to the mood,
ensuring artists feel both comfortable and inspired.

The second floor serves as the office space for Parade’s team and offers a sharp
contrast to the moodiness below. Designed to maximize brightness, this floor
features cream-painted walls and light wood flooring, enhancing the abundance of
natural light. A new skylight above the lounge brings sunlight to the building’s core,
illuminating the open desk area, two call rooms, a conference room, and a kitchen.
The workspace is framed by glazed partitions, allowing uninterrupted sightlines from
one end to the other.

The design includes playful touches that set the tone for a creative and welcoming
environment. The conference room, for instance, is fully enveloped in light blue, from
walls and furniture to carpeting, creating a vibrant, cocoon-like space for
collaboration. Beneath the skylight, a two-tiered banquette with integrated seating
and plants provides a cozy spot for informal meetings. The kitchen is hidden behind
an arched wall, with a striking blue-tiled counter extending outward to double as a
café bar.

Parade’s signature style comes alive in these juxtapositions: the openness and light of
the upper floor contrast with the intimacy and depth of the ground floor,
representing the dual needs of creativity and focus.